Startup253 Company Profile: Packaged Life

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Startup253 Company Profile: Packaged Life.

Founder and CEO, Amy Atherton

Location: Tacoma, Washington


Elevator pitch, GO!  Explain what Packaged Life does:

Packaged Life is a tech startup that aggregates all school communication in 1 daily package. We can aggregate all the activities of your family, with all your separate children in one package. One login, one password- for the entire family. Time stamped and trackable by the administration, our software will save parents and teachers hundreds, if not thousands of hours of labor, thousands of dollars worth of paper, and ease parents and teachers' lives.

How (and when) were you inspired to start your company:

I am a parent of 3 children in school. Daily I am bombarded with robocalls/voicemails from the school, crumpled papers in backpacks, weekly folders, daily folders, phone calls, emails, and snail mail and I am STILL missing communication. I get duplicates of information and still missed communication on my daughter's picture day and my son's winter party.

The path to funding (Bootstrap, Angel or VC):

Currently bootstrapping. Looking for a VC or angel. Applying to 500 Startups and YC in 2018.

Tell us about your ‘secret sauce’ without giving away your ‘secret sauce’:

There is no other software technology that aggregates the entire families' activities in one place. Additionally there is not a communication system that schools can use that tracks who and when communication was opened.

What's the smartest move you've made thus far?

Humbly asking for help. By asking people at Amazon, Gigster, Glu, and Oracle for help it has filled in the spaces where I am less experienced.

What's the biggest mistake you've made thus far? (Note: There are no mistakes, only learning lessons)

At first I hired college students to create my software. I wasted valuable time, but the lesson I learned was that it's worth it to give up more equity to get a more experienced team.

Windows Phone, Apple, or Android?

Apple, but our platform will work on all. ;)

How do you strengthen the relationship(s) with your team? 

Doing something fun! Beer tasting, wine tasting, coffee tasting.

What characteristic(s) do you look for when hiring a new employee:

Drive. In the startup world they need to be able to have the entrepreneurial spirit and inner drive to create something out of nothing.

What’s the one piece of advice you’d give to other entrepreneurs just starting out?

Two things:

Most people will think you are crazy. All successful people were thought to be crazy at some point. You have to be willing to believe in your product no matter what anyone else thinks or says.

Do something everyday that scares you. Those who succeed have no fear of failure. By doing something everyday that scares you, you flex that muscle so that nothing will stand in your way.